See how brands and local governments effectively promote themselves among an active community thanks to campaigns carried out on Traseo. Reach users exactly when they are planning their trips and excursions. Join Traseo's partners — write to us at: kontakt@traseo.pl
The aim of the campaign was to raise awareness of the Brubeck brand and strengthen its position as a specialist in the outdoor clothing segment. An important element of the campaign was also to increase the engagement of Traseo users. The project combined a competition engaging the audience with extensive advertising communication and content marketing activities. This allowed us to effectively reach people who actively practice sports and spend time outdoors.
The activities focused on building awareness of the Podkarpackie brand and strengthening the region's image as a place conducive to active tourism. The combination of strategic partnerships, advertising, content marketing, and social media campaigns ensured consistent and broad communication. The additional availability of routes in English increased the reach of the message and opened the region to international audiences.
“Cycling in Roztocze” is an example of effective cooperation between local governments in the promotion of active tourism. The creation of a joint map of cycling routes, presence in a mobile application, and constant promotion on the Traseo website ensure the region's visibility among thousands of users planning trips and excursions. The project shows that modern digital tools not only build the image of a cyclist-friendly place, but also make it easier for tourists to choose routes and encourage them to visit.
The campaign successfully combined the world of the Restrap brand with the passion of the cycling community. The competition format activated users, and embedding the activities in the route planner made communication natural and useful. As a result, Restrap strengthened its image as the ideal brand for people interested in cycling tourism.