Werbekampagne | 1. Mai – 11. Juni 2025
Werbekampagne | 1. Mai – 11. Juni 2025
The aim of the campaign was to increase the recognition of the Brubeck brand, strengthen its image as an expert in outdoor clothing, and actively engage the Traseo user community. The campaign combined competition mechanics with broad advertising exposure and content marketing, effectively reaching a group of active sports and outdoor enthusiasts.
CAMPAIGN PROCESS – COMPREHENSIVE REACH TO USERS
Benefit for the brand: consistent presence at all key points of user contact with the Traseo platform.
The mechanics of the competition encouraged participants to actively use the Traseo app and create content on social media. The task was to record a route in the app and submit it to the competition, then share a photo or video from the route on their own profile with the hashtag #ZgarnijTrekaOdBrubecka. Brubeck funded 10 pairs of TREK Merino shoes, which increased the attractiveness of the competition and motivated participation.
Benefits:
The campaign was heavily promoted through graphic banners placed
Business effect: constant exposure of the advertising message in the context of outdoor activities, which increased brand recall and message effectiveness.
To maximize the campaign's reach, the 3,600 highest-rated routes were marked with a Brubeck banner in the search results listing.
Benefits:
Social media communication supported the competition campaign, building reach and engaging the Traseo and Brubeck communities.
The result: increased interaction, additional traffic to the competition, and a stronger brand image as one that is close to active users.
An article entitled “Brubeck – Polish quality in the service of activity” was published on the Traseo.pl portal.
It emphasized the quality, experience, and specialization of the brand in outdoor clothing.
Benefits:
Are you interested in a similar campaign?
Feel free to contact us:
kontakt@traseo.pl
tel. 531 242 383