CASE STUDY
Campaign promoting cycling trails and routes
in 12 municipalities in the Roztocze region, among
users of the nationwide portal
Traseo.pl (2019–2025)
CASE STUDY
Campaign promoting cycling trails and routes
in 12 municipalities in the Roztocze region, among
users of the nationwide portal
Traseo.pl (2019–2025)
On the map, the user can:
1. manage the visibility of routes and leave only those routes that interest them visible,
2. hide/reveal: hiking trails, POIs, nature reserves,
3. download the route to a GPX file and upload it to any device, share the route with another person in the form of a link,
4. view route details on the portal and pin the route to their My Map,
5. open the route in the app or on the website using a numeric code or QR code.
The interactive map Cycling in Roztocze is promoted on the Traseo homepage with a banner linking to the route map. Every year, several thousand users click on the banner and use the map.
The mobile map “Cycling in Roztocze” in the Traseo app allows users to conveniently plan and go on cycling trips in Roztocze. It allows you to use the routes offline, so you can navigate without Internet access, which is particularly useful in the field. Users gain access to verified and marked cycling routes, information about their course and length, and can safely navigate the region by tracking their position on the map in real time.
As part of the promotional campaign, a customer account called Rowerem po Roztoczu (Cycling in Roztocze) was created, where each municipality participating in the project can promote cycling routes located in its area. Thanks to the map, municipalities gain an excellent tool for presenting and promoting routes.
Increasing the region's visibility among active tourists – presence on traseo provides exposure to a large, profiled group of people interested in active tourism.
An interactive map and 72 routes from 10 municipalities increase Roztocze's presence in searches by users of the app and portal.
Strengthening the image of Roztocze as a cyclist-friendly place – the presentation of routes, POIs, reserves, and natural attractions builds the narrative of the region as “green, peaceful, and well-organized for cycling.”
Are you interested in a similar campaign?
Feel free to contact us:
kontakt@traseo.pl
tel. 531 242 383