Promotional campaign aimed at the cycling community August 1–18, 2025
Promotional campaign aimed at the cycling community August 1–18, 2025
The aim of the campaign was to increase brand recognition among active cyclists and strengthen Restrap's image as a manufacturer of functional equipment for cycling trips – from everyday commutes to bikepacking adventures. The activities were based on an engaging competition formula, combined with the brand's presence in the cycle route planning system.
The competition was the centerpiece of the promotional campaign. Participants were tasked with planning a route where Restrap products would perform best, which naturally drew attention to the practical application of the equipment in the field.
Benefits for the brand:
presence in a real-life context of product use and building associations with adventure, independence, and functionality.
Image effects:
building an authentic relationship with cyclists, presenting products in the context of real user needs.
The campaign was conducted in an environment that brought together people actively planning cycling routes, which ensured that it reached audiences interested in cycling tourism and expedition equipment.
The brand did not interrupt the audience's daily activities — it accompanied them when they were making decisions about their next trips.
Strengthening Restrap's image as a practical, specialist choice for people traveling on two wheels.
To maximize the campaign's reach, 1,000 routes with the best ratings were marked with a Restrap banner in the search results listing.
Benefits:
An article entitled “Discover the world with Restrap. Ready for adventure?” was published on the Traseo.pl portal. It emphasized the quality and experience of the brand and described Restrap's range of bicycles.
Benefits:
Communication on Facebook and Instagram supported the competition campaign, building reach and engaging the Traseo community.
Result:
increased interaction, additional traffic to the competition, and strengthening of the brand image as ideal for cyclists.
The “Summer with Restrap” campaign successfully combined the world of the Restrap brand with the passion of the cycling community. The competition format activated users, and embedding the activities in the route planner made communication natural and useful.
As a result, Restrap strengthened its image as a brand created by and for people who treat cycling as a way to discover the world.
Are you interested in a similar campaign?
Feel free to contact us:
kontakt@traseo.pl
tel. 531 242 383